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Olaf Plötner ist Experte für Marken und Markenrecht an der Berliner ESMT. Er erklärt, was die Waren aus Deutschland so erfolgreich macht.

Das Interview nachlesen unter: http://www.dw.de/programm/made-in-germany
Maschinenbauer: Erfolgreich trotz Krise? | Made in Germany
Maschinenbauer: Erfolgreich trotz Krise? | Made in Germany
Die perfekte Welle - Surferglück jenseits der Meere | Made in Germany
Die perfekte Welle - Surferglück jenseits der Meere | Made in Germany
Handelskrieg mit China - Was wären die Folgen? | Made in Germany - Interview
Handelskrieg mit China - Was wären die Folgen? | Made in Germany - Interview
Rivalen - Wenn die Verwandtschaft Ärger macht | Made in Germany
Rivalen - Wenn die Verwandtschaft Ärger macht | Made in Germany
Unternehmer enttäuscht - die Schweiz macht dicht | Made in Germany
Unternehmer enttäuscht - die Schweiz macht dicht | Made in Germany
Wirtschaft macht Schule | Made in Germany
Wirtschaft macht Schule | Made in Germany
Strippenzieher an der Macht | Made in Germany
Strippenzieher an der Macht | Made in Germany
Macht den Arbeitnehmern | Made in Germany
Macht den Arbeitnehmern | Made in Germany
Alles anders - die Macht der Millennials | Made in Germany
Alles anders - die Macht der Millennials | Made in Germany
Die Macht der Algen: Innovativer Kraftstoff | Made in Germany
Die Macht der Algen: Innovativer Kraftstoff | Made in Germany
Taiwan - Siemens macht Wolkenkratzer grün | Made in Germany
Taiwan - Siemens macht Wolkenkratzer grün | Made in Germany
Nach der Flut - Baubranche macht Überstunden | Made in Germany
Nach der Flut - Baubranche macht Überstunden | Made in Germany
Was macht das schon, so'n kleiner Skandal? | Made in Germany
Was macht das schon, so'n kleiner Skandal? | Made in Germany
Wirtschaft macht Schule | Made in Germany
Wirtschaft macht Schule | Made in Germany
'Star Wars VII': Das Erwachen der Marken-Macht
'Star Wars VII': Das Erwachen der Marken-Macht
Für die vierte Welle zu spät: Ab wann eine Impfpflicht in Deutschland trotzdem Sinn macht
Für die vierte Welle zu spät: Ab wann eine Impfpflicht in Deutschland trotzdem Sinn macht
Wie ein Déjà-vu: Shanghai macht wegen schwerer Corona-Welle dicht
Wie ein Déjà-vu: Shanghai macht wegen schwerer Corona-Welle dicht
Was der Nachbar mit seinem Dach gemacht hat, als wir in Urlaub waren, macht die Runde im ganzen Ort!
Was der Nachbar mit seinem Dach gemacht hat, als wir in Urlaub waren, macht die Runde im ganzen Ort!
Sommer wieder im Biergarten? Vizekanzler Olaf Scholz macht Hoffnung
Sommer wieder im Biergarten? Vizekanzler Olaf Scholz macht Hoffnung
Football Made in Germany - Der Nachwuchs | Made in Germany
Football Made in Germany - Der Nachwuchs | Made in Germany
Qualitätssiegel 'Made in Germany' | Made in Germany
Qualitätssiegel 'Made in Germany' | Made in Germany
Made in Germany: The Business Magazine | Made in Germany
Made in Germany: The Business Magazine | Made in Germany
Made in Germany vom 11.12.2012 | Made in Germany
Made in Germany vom 11.12.2012 | Made in Germany
Made in Germany - Ein Blick hinter die Kulissen | Made in Germany
Made in Germany - Ein Blick hinter die Kulissen | Made in Germany
VW-Skandal:  Folgen für 'Made in Germany'? | Made in Germany
VW-Skandal: Folgen für 'Made in Germany'? | Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany from 31.07.2012 | Made in Germany
Made in Germany from 31.07.2012 | Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany vom 11.11.2014 / Made in Germany
Made in Germany: The Business Magazine | Made in Germany
Made in Germany: The Business Magazine | Made in Germany
Mega-yachts made in Germany | Made in Germany
Mega-yachts made in Germany | Made in Germany
Made in Germany: The Business Magazine | Made in Germany
Made in Germany: The Business Magazine | Made in Germany
'Made in Germany'- A Label in Transformation | Made in Germany
'Made in Germany'- A Label in Transformation | Made in Germany
Handmade in Germany: Scissors from Northern Germany | Made in Germany
Handmade in Germany: Scissors from Northern Germany | Made in Germany
Handmade in Germany: Porzellanmanufaktur Fürstenberg | Made in Germany
Handmade in Germany: Porzellanmanufaktur Fürstenberg | Made in Germany
Grassroots Protests - A Problem for German Industry? | Made in Germany
Grassroots Protests - A Problem for German Industry? | Made in Germany
Hager Group - A Franco-German Enterprise | Made in Germany
Hager Group - A Franco-German Enterprise | Made in Germany
The Euro Crisis and the Mood in Germany | Made in Germany
The Euro Crisis and the Mood in Germany | Made in Germany
Sarah Lombardi macht bei 'Miss Germany'-Wahl mit
Sarah Lombardi macht bei 'Miss Germany'-Wahl mit
Made in Germany | Ford Germany holds steady
Made in Germany | Ford Germany holds steady
Germany Back to Work | Made in Germany
Germany Back to Work | Made in Germany
Certifying Organic Food in Germany | Made in Germany
Certifying Organic Food in Germany | Made in Germany
Handmade in Germany - Sudhaus Locks | Made in Germany
Handmade in Germany - Sudhaus Locks | Made in Germany
Financial Fears, Grim Growth Forecasts - Is Germany Facing a Crisis? | Made in Germany
Financial Fears, Grim Growth Forecasts - Is Germany Facing a Crisis? | Made in Germany
Hello Germany! | Made in Germany
Hello Germany! | Made in Germany
German playgrounds – Export hits | Made in Germany
German playgrounds – Export hits | Made in Germany
Securing Energy Supply - The situation in Germany | Made in Germany
Securing Energy Supply - The situation in Germany | Made in Germany
Sound Shopping Climate - German Consumers Spending Rather than Saving | Made in Germany
Sound Shopping Climate - German Consumers Spending Rather than Saving | Made in Germany
German Industry?s Concerned about Access to Raw Materials | Made in Germany
German Industry?s Concerned about Access to Raw Materials | Made in Germany
Riches in the East - German guest workers in Poland | Made in Germany
Riches in the East - German guest workers in Poland | Made in Germany