» Klaus » Jost » Intersport » sporting » goods » business » World » Cup » sponsoring
Klaus Jost, chief executive of Intersport, is one of the most influential figures in the sporting goods business. His company is the industry leader in sports retail, posting revenues of €2.9 billion in Germany alone.The World Cup is a great promotional opportunity: Intersport is sponsoring three African teams - and the company hopes it will boost business. Report by Mabel Gundlach.
Klaus Jost, chief executive of Intersport, is one of the most influential figures in the sporting goods business. His company is the industry leader in sports retail, posting revenues of €2.9 billion in Germany alone.The World Cup is a great promotional opportunity: Intersport is sponsoring three African teams - and the company hopes it will boost business. Report by Mabel Gundlach.
