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The new magazine "Ala" is the first Turkish fashion magazine targeting religious Muslims. The model on the cover is wearing a headscarf and inside many of the women are covered up too.But, other than that, the glossy magazine bears a strong resemblance to its famous role model"Vogue". It features ads from brands such as Gucci, Dolce Gabbana and H&M, as well as style tips and articles about working women and health issues. "Ala" is a sign of the growing economic influence of Turkey's religious conservatives - but also of the new self-confidence of Turkish women who choose to wear the headscarf.